Category Archives: Uncategorized

Foreign Investors From Russia and Brazil Ready To Cash Out Their Miami Investment Properties Will Benefit Even More From Home Staging

Investor Selling Miami Real Estate  | Sterling Home StylingAre You a Russian or Brazilian Interested in Selling Your Miami Real Estate Investment Property? Home Stage It to Sell!

Making a decision about whether or not it’s the right time to sell an investment property is never easy. Generally speaking, the longer that you hold on to your investment property, the more income it will generate for you. But with the recent devaluation of the Russian ruble and the economic slowdown in South American countries like Brazil and Venezuela, many foreign investors are beginning to wonder if it’s time to cash out.

If you own property in Miami, there is a very good chance that you have realized substantial gains on your investment, especially with the strength of the US dollar. If you want to be able to access those gains for other investments or needs, your timing is just right! In fact, RealtyTrac recently estimated that those who bought a mere 2 or 3 years ago could see a return of up to 43% on their investment if they sold now. You might be considering selling – or even already have your property listed – but before you do anything else, make sure your property is truly ready for today’s discerning investor.

Sterling Home Styling specializes in preparing real estate property for a quick sale in Miami through home staging. Whether it’s furnished or vacant, it’s important to present your home in the best light possible to stand out among the competition.

In order to realize the best return on your investment, potential buyers must be immediately wowed by the potential of your home. That’s where home staging comes in. It’s not just cleaning and organizing but an entire strategy based on the psychology of home buying and selling. We take everything into account from color schemes to furniture layout as well as all of the elements and principles of design, scale and proportion. We make sure every area of your home offers a functional capacity and perspective.

Our expert Miami home staging staff knows how to create an atmosphere that buyers can easily connect with emotionally. From setting a neutral tone to finding a balance between a range of decorating styles, Sterling Home Styling understands what it takes to appeal to the broadest audience. Our proven and successful property staging strategies are designed to make your home so attractive to potential buyers that they actually envision themselves living in there. With Sterling Home Styling, you can be assured that your home will draw immediate interest from serious buyers and investors who will be willing to pay top dollar for your staged property.

If you’re ready to sell but are concerned about the value of home staging, it takes only a brief look at recent statistics to see that it should be at the top of your to-do list. One recent study found that sellers who utilized the services of a professional home stager recovered over 343% of the cost when they sold their home. In addition, a survey of Realtors found that home staging typically provides a 586% return on investment with staged homes selling in about half the time of non-staged homes.

We’ve perfected the art of home staging and know exactly what will and won’t work in today’s Miami real estate market. Visit our website to learn more or schedule a consultation with one of our home stylists.

About Sterling Home Styling

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos AngelesSan Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Contact Us:

info@sterlinghomestyling.com

USA: +1.888.868.8329

sterlinghomestyling.com

Interior Redesign in Dubai – The One-Day Apartment Makeover

Interior ReDesign Dubai | Sterling Home StylingDo you need an interior redesign? Are you renting a one bedroom, two bedroom, or three bedroom apartment in Dubai? Regardless of how long you intend on staying in Dubai, your home should be your sanctuary and therefore you should invest in it like you do your wardrobe. Perhaps you’d like to entertain more at home however you’re embarrassed to have people over because it’s much nicer to go to a 5-star hotel lounge or 5-star hotel restaurant. Well what if you could create that 5-star experience in your home?

Sterling Home Styling’s interior redesign services in Dubai can help you create that 5-star experience in your home – making your apartment feel like a serviced hotel apartment. Invest in your home like hotels invest in their hotel apartments, creating luxurious style, comfort, and beauty in the privacy of your own home.

Sterling Home Styling consultants first begin the process with a property assessment – taking into account your goals, color and style preferences, and budget. Our goal is to create beauty, joy, and harmony within your living space by examining every detail of your home so that we can make subtle improvements to makeover your home within 24 hours.

With an eye for style and a touch for design, we create the perfect home.

Click here for more information about our Sterling Home Styling Services in Dubai.

About Sterling Home Styling

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos Angeles, San Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Contact Us:

info@sterlinghomestyling.com

USA: +1.888.868.8329

Dubai: +971 (0)4 313 2467

sterlinghomestyling.com

 

 

Real Estate Investors Top 5 Secrets to Making Prosperous Investments in Miami and Dubai

Keep_Calm_Invest_In_Real_EstateReal estate investing has been around for centuries, but the factors shaping today’s real estate investing market and the strategies that work to succeed as an investor are markedly different than they were even just 5 or 10 years ago. However, some advice is timeless and can help you prosper as a real estate investor no matter what shape the market is in.

 

#1 – Invest in undervalued rental property on the fringes of desirable neighborhoods. Rental properties located in lower to middle income areas on the edge of more desirable neighborhoods typically sell for half the cost — or less! — of similar properties in bordering areas, but rent for about the same price. Your property has the potential of delivering a return of twice or more than the initial investment especially in hot real estate markets like Dubai and Miami.  Home Staging a rental property will also increase it’s value particularly in markets like Miami which do not have 5-star hotel serviced apartments unlike the Dubai market.

 

#2 – Don’t speculate. Invest in properties with proven cash flow. With speculative investing, you are left hoping and waiting for the property to increase in value. Investing in Emaar properties in Dubai have an excellent return on investment. And sometimes, this just never happens. Investing in middle to lower homes allows you to greatly increase your chance of having guaranteed profits because as the economy improves, lower class families move up to better homes and during economic downturns, middle class families move to lower cost properties.  Miami’s Downtown area which historically borders low income housing has seen property values dramatically increase over the last two years.  Moreover with new property developments being developed in the downtown area, price per square footage is very close to the coveted Brickell area with older units, making downtown a highly sought after area for investors to invest.

 

#3 – Increase the security deposit and decrease your risk. Two of the most costly problems for rental property investors are unpaid rent and risk of property damage. Raising your security deposit will help protect your profits and it will also help you attract more qualified renters.

 

#4 – Rethink your tenant pool. Most rental owners shy away from renting to families with children and pets because they are afraid of the wear and tear on their property in the US. But this is a mistake you should avoid. Families tend to be more responsible and take better care of the house, plus they already expect to pay higher security deposits and are actually the most likely group to become long term tenants because they have trouble finding other landlords willing to rent to them.  Or if they are expats in Dubai, you know their packages will cover the expense of their rent and it’s harder for families to leave the country than it is for a single person to abandon everything in Dubai and go back to their native country.

 

#5 – Communication is key. Negotiation skills are essential in real estate investing but instead of focusing on getting only what you want, work towards win-win solutions that let others know you have taken the time to understand their needs as well. Listen carefully and determine what is most important to the person you are communicating with. With practice, you’ll learn how to develop win-win deals that provide solutions to other people’s problems and lead to your own personal financial gain.

 

About Sterling Home Styling

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos AngelesSan Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Contact:

Theresa Laurenti, Business Development Manager

info@sterlinghomestyling.com

+1.888.868.8329

sterlinghomestyling.com

5 Reasons Why Realtors Should Hire Real Estate Home Stagers in Miami and Dubai

As seen on HGTV Property BrothersRegardless if the real estate market is up or down in Miami or Dubai, when selling a home, there are two factors that must be implemented to ensure a quick sale: 1. Price it right and 2. Instill the WOW factor.  Real Estate Home Staging provides Realtors with solutions in selling homes at the very best price in the least amount of time.  Real Estate Home Staging uses marketing strategies along with interior redesign conceptualization techniques in order to produce that WOW factor. Realtors want potential buyers to walk in and view a property as their home. The buyers can envision raising a family, living, entertaining and growing old there, and are willing to pay top value for it.

As a Realtor how many times have you seen a property that is visually unappealing, has too much furniture, has cracks in the walls that need fixing, needs cleaning or painting, has dreary lighting or is so bright you need sunglasses? The lawn hasn’t been mowed in months and the flowerbeds are filled with last year’s debris. Clutter is everywhere; there is no warmth; and maybe it even smells odd. How often have you spent endless hours trying to get the property in some semblance of order just to sell it at a rock bottom price? How much time and money has this type of property cost your bottom line?

Buyers and real estate investors are turned off by a property that looks this way. Potential buyers certainly won’t pay top dollar for it, or even bother to put in a bid at all. If you ask a real estate investor what they remember about the property a day after they view it, they may remember the multitude of colors, the cramped space with too much furniture, and personal items were everywhere, or perhaps they won’t remember it at all.

Here are five excellent reasons why Realtors should hire the services of a Real Estate Home Stager or why they should take a home staging course designed for Realtors – all of them ultimately increasing your bottom line.  Real estate home staging:

  1. Increases the Value of the Home: A well staged home has proven to sell for asking price or higher.
  2. Increases Curb Appeal: A stager uses their skill and expertise to position the home to look and feel its best inside and out.
  3. Increases the Turnaround Time of the Sale of the Home: According to studies a staged home sells 78% faster than a non-staged home.
  4. Increases the Return on Investment: A Realtor will make more money from the property sale and recovers the cost of real estate home staging and more!
  5. Decreases the Time a Realtor Spends Marketing the Home: A real estate home stager revitalizes the interior of a home, ensuring it is easy to maintain, enabling the realtor to focus on the negotiations of the sale.

Contracting a real estate home stager is a great investment and Sterling Home Styling can help any relator with all their home staging needs in Miami, New York, L.A. and Dubai.

About Sterling Home Styling

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos AngelesSan Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Contact:

Theresa Laurenti, Business Development Manager

info@sterlinghomestyling.com

USA: +1.888.868.8329

Dubai: +971 04 313 2467

sterlinghomestyling.com

With the Growing Real Estate Expansion of Downtown Dubai, Many Foreign Investors are Seeking the Help of Sterling Luxury Group’s Sterling Home Styling for Interior Styling and Redesign Services

Booming Real Estate Area Around The Address Downtown DubaiDubai, UAE (February 26, 2014) – Recently named number one in CNNMoney’s list of the “10 hottest housing markets” Dubai’s real estate sector has seen a revival with The Dubai Land Department reporting an increase of AED82 billion for transactions in 2013, with a total value of AED236 billion for the year. The Dubai rental market has increased between 50 and 60 percent and home prices are expected to grow by 10 to 15 percent this year, positioning Dubai’s real estate market to continue being the world’s top performer.

 

From first time buyers to seasoned investors, many international prospective buyers are looking for ways to expand their portfolio into the Dubai property sector and are turning to the interior styling and redesign services of Sterling Luxury Group’s Sterling Home Styling, especially for assistance in locating and acquiring properties and home staging vacant properties for faster resell and maximum return on their investment.

 

Sterling Luxury Group and Sterling Home Styling partner together to offer investors a strong opportunity to double their investment capitals with total investment property solutions built on a relationship of trust and a foundation of success.

 

Owners of luxury rental villas and condominiums are enjoying higher occupancy levels and increased rental rates after hiring Sterling Home Styling to redesigning their home’s image to reflect the luxury lifestyle of Dubai and investors earn higher profits by gaining maximum appeal and attracting a broader range of potential buyers with a home staging makeover from Sterling Home Styling’s expert consultants.

 

Dubai continues to be a popular tourism destination and with the purchase of property open to buyers from anywhere in the world – continues to be a sound investment in the real estate market. For Dubai investors wishing to fast track their growth potential, Sterling Home Styling remains the top choice for home staging, interior redesign and interior styling services and is recognized by real estate professionals for its reputation of excellence and proven results. Sterling Luxury Homes and Sterling Home Styling are divisions of Sterling Luxury Group. Dubai property investors interested in contracting their services may contact a representative at +1.888.689.1860.

 

 

About Sterling Home Styling

 

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos AngelesSan Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Contact:

Theresa Laurenti, Business Development Manager
info@sterlinghomestyling.com

USA: +1.888.868.8329

Dubai: +971 04 313 2467

sterlinghomestyling.com

Are you a Landlord or Real Estate Developer Having Trouble Renting New York Apartments? Home Style it to Rent it!

According to the New York Times, three-quarters of all homes in Manhattan are rental properties and the median income in New York to rent affordable property is $40,000.

 

Therefore perhaps the New Yorker real estate market should learn something from the booming property market in Dubai and offer furnished apartments to these individuals as a way for landlords to seal the rental deal in New York.  With rentals in New York being slashed all winter long, preserve the rental value of your property by offering it to be interior decorated and styled upon move in.

 

Let’s do the math here.  Furnishing a studio or one bedroom would be a $5000 or less investment if you purchased modern, contemporary furniture with wide buyer appeal in New York.  A kitchen and bathroom renovation would cost more than that.

 

According to Coldwell Banker in a February 14th New York Times article entitled Rent Check, Manhattan Rents Down, Incentives Are Up, “Take a typical one-bedroom walk-up, for example. In September, it rented for an average of $2,512 a month, the firm’s data show, but in October it fell to $2,326, or more than 7 percent. In November there was a further decline of nearly 2 percent, to $2,282, and in December yet another 2 percent slide, to $2,238. Last month, average rents slipped again, according to other firms’ data.”  The price differential is $300 and over 12 months equals $3600, which if you purchased $3600 worth of furniture, that does not have to be just Ikea, you could preserve the rental rate of $2500 for the unit and perhaps even rent out the unit for $2600 – $2750 as a furnished apartment to visitors who come to Manhattan during the winter months looking for better deals at prime location apartments than staying at hotels. Or landlords could rent the furnished apartment to an entry level professional moving to New York who would need to buy new furniture for the apartment anyway.

 

Let’s face it; students just out of college need new furniture for their apartments.  Or professionals going into there thirties would like to upgrade their post college lifestyle of living.  Of the millennials that live on their own and have a decent paying job, purchasing $3600 worth of furniture is an investment they would have to make anyway.  Paying $300 more a month just to have a New York apartment that is already furnished with contemporary furniture and wide renter appeal would be so much easier.  Copy and paste their college life into their new affordable interior styled New York apartment and they will pay the premium, which isn’t really a premium according to rental prices just 6 months prior.

 

Therefore home staging, home styling, and interior styling is the way for New York property developers and landlords to go to rent out affordable housing in Manhattan when rents are down and incentives are up.  Hire a home stager and interior re-designer today to mitigate your short-term incentives and turn them into long-term gains.

 

About Sterling Home Styling

 

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos AngelesSan Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Why is it Important to Home Stage a Multi- Million Dollar Property

Vacant / Non Staged Homes Sit on the Market Longer

Vacant / Non Staged Homes Sit on the Market Longer

 

 

Home staging a multi-million dollar property is vital to closing a sale.  A first impression is everything when it comes to selling anything and is especially important when selling a home for millions of dollars.  A multi-million dollar home can be difficult to sell even in a great seller’s market however in a buyer’s market it is essential for a home owner or realtor to pull out all the stops.  In order to gain an edge in today’s volatile real estate market a home must be priced accurately, and look better inside and out than the competition. A proven method to expedite the property sales process is known as “ home staging.”  Home staging is even more important during economic twist and turns. Staging a home to perfection and selling the home at or above the asking price is a must. A multi-million dollar home sitting on the market costs the owner and the realtor time and money.

 

 Three Important Facts About Home Staging

 

1. Staged homes sell 78% faster than un-staged homes. Studies show staged homes typically sell faster and for more money than empty homes. Hire a great home staging company like Sterling Home Styling that knows how to turn that multi-million dollar property into a home that sells fast and for top dollar. 94% of staged homes sold on average in one month or less and spent 80% less time on the market than those that were not staged.

 

2. Home staging is a smart investment and a cost-effective marketing tool for the realtor. It can be a deal-maker and sell a property for the best price in the shortest amount of time.

 

3. Home staging is very effective, it emphasizes a property’s strengths and minimizes the negatives.  It allows the home to be presented at it’s maximum potential. Staging a home tells the buyer the home is well-cared for and creates a positive first impression. It attracts the attention and appreciation of prospective buyers, and encourages them to consider how the property meets their requirements.

 

Home staging is necessary to help the future buyer see the beauty and the full potential of a home and goes beyond simply making sure that the home is sparkling clean. Home staging can be the difference between dreary and spectacular, or boring and exciting. A home stager’s job is to highlight the home’s best features, minimize negatives and make the house look and feel like a home. A well-staged home allows potential buyers to feel connected to the home, to visualize themselves living in the home and evoke the feelings of wanting to buy the home. In the case of million-dollar or more homes there are limited buyers – this can equate to tens of thousands of saved dollars in carrying costs. Staging rules apply for any home; however the main difference when preparing a luxury home for sale is that it is necessary to present and sell the “wow factor” of the home. A good home stager knows when to add new accessories or furniture to highlight the space, then play up or down certain features for successful showings. REAL ESTATE DEVELOPER + HOME STAGER = SOLD PROPERTIES!

 

About Sterling Home Styling

 

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos AngelesSan Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Walk_in_closet_chandelierWhat does your closet look like right now? Do you have trouble finding clothes you want to wear? Does selecting outfits only frustrate you? Envision an uncluttered closet with all of your items neatly stored and outfits you can put together in seconds. You can have the closet you are imagining. Don’t underestimate the importance of closet organization. With a little effort, you can whip that wardrobe into shape and start saving time and money, and begin shopping your closet for stylish looks you never even knew you had! Are you ready to organize your wardrobe now? We’ll help you get started with some basic steps and tips on how to transform it into a working closet that will maximize your space and make the most of your wardrobe, with everything you need to put together an outfit right at your fingertips.

Step #1: Audit and Edit Your Wardrobe

Go through each item in your closet and decide if it stays or if it goes. Inventory everything you have including shoes, handbags and accessories and make a list of them.

Wardrobe Editing Tips

• As you go through your closet, evaluate each piece on size, fit, and style. Have you worn it in the last year? Ask yourself if you really need it. All good wardrobe clarifications begin with a purge. Don’t be afraid to toss it out or donate it.

• Open up additional closet space by storing seasonal and infrequently used items elsewhere.

• Your wardrobe is for clothing and accessories. Do not use your closet to store mementos and keepsakes.

Step #2: Start Organizing

Once you have edited your wardrobe, it is time to return your clothing to your closet an organized fashion. Begin by grouping all of your garments by color, then season, and next, by item (blouses, dresses, blazers, pants). Then organize your shoes and accessories in the same way. Next,

Organizing Tips

 

• Hanging rods installed at three different levels uses space more efficiently and allows you organize your clothing by length, from long dresses and coats to short skirts.

• Organizing your items by color lets you assess whether or not you have too much of one color. Too much black? Maybe it’s time to add a little color to your wardrobe.

• Store everything as visibly as possible. If you can’t see it, you are less likely to wear it.

Step #3: Enjoy Your New Closet!

Now that you know what you have to work with and it’s properly organized, you can begin to shop your new closet and put outfits together with your existing clothes as well as make a list of what you need to fill in any gaps in your wardrobe. Have fun, get creative and be your own stylist!

De-cluttering your wardrobe can be an overwhelming process. It may take some time, but an organized closet can make a world of difference, giving you more pride in your appearance and even increasing the value of your home. If you would like to know more about the possibilities of your wardrobe or want help sorting through the closet chaos, contact Sterling Home Styling about our Wardrobe and Closet Design Consultant services in Miami and LA. Let us help you explore customized options for your closet space.

How to Choose the Right Colors for your Home

Color consultation is an essential part of the Sterling Home Styling design process. Color can either make or break a design. The right color scheme will help pull all the elements together in a space. That is why learning how to choose the perfect color palette for yourself is so important. Choosing what color schemes are right for you depends on your personal style goals as much as the layout and use of a room, as well as the lighting to take full advantage of each room’s potential.

Color can affect our mood – blue can be soothing, red can be energizing – and make spaces feel more intimate or make smaller areas of your home seem more spacious. It is also important to consider the overall flow and look of your home, using colors that complement instead of compete with each other. At Sterling Home Styling, your goals, budget, preferred color scheme, and preferred interior décor style are all considered in the planning of your environment.

Client involvement in the process is very important to us. Sterling Home Styling begins each project with an assessment of your needs and a personal consultation to discuss your goals, likes and dislikes, and priorities. We will help you discover your color inspiration and provide a plan for using color theory throughout your home in a natural and balanced way to improve the overall ambiance of your home. From flooring options to furniture and lighting, your choice of colors and color combinations have the ability to make an impact on your home’s look and the feelings you want each room to evoke. A few simple touches of color can add visual interest and atmosphere to an environment.

About Sterling Home Styling

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos AngelesSan Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.