Monthly Archives: February 2014

With the Growing Real Estate Expansion of Downtown Dubai, Many Foreign Investors are Seeking the Help of Sterling Luxury Group’s Sterling Home Styling for Interior Styling and Redesign Services

Dubai, UAE (February 26, 2014) – Recently named number one in CNNMoney’s list of the “10 hottest housing markets” Dubai’s real estate sector has seen a revival with The Dubai Land Department reporting an increase of AED82 billion for transactions in 2013, with a total value of AED236 billion for the year. The Dubai rental market has increased between 50 and 60 percent and home prices are expected to grow by 10 to 15 percent this year, positioning Dubai’s real estate market to continue being the world’s top performer.

From first time buyers to seasoned investors, many international prospective buyers are looking for ways to expand their portfolio into the Dubai property sector and are turning to the interior styling and redesign services of Sterling Luxury Group’s Sterling Home Styling, especially for assistance in locating and acquiring properties and home staging vacant properties for faster resell and maximum return on their investment.

Sterling Luxury Group and Sterling Home Styling partner together to offer investors a strong opportunity to double their investment capitals with total investment property solutions built on a relationship of trust and a foundation of success.

Owners of luxury rental villas and condominiums are enjoying higher occupancy levels and increased rental rates after hiring Sterling Home Styling to redesigning their home’s image to reflect the luxury lifestyle of Dubai and investors earn higher profits by gaining maximum appeal and attracting a broader range of potential buyers with a home staging makeover from Sterling Home Styling’s expert consultants.

Dubai continues to be a popular tourism destination and with the purchase of property open to buyers from anywhere in the world – continues to be a sound investment in the real estate market. For Dubai investors wishing to fast track their growth potential, Sterling Home Styling remains the top choice for home staging, interior redesign and interior styling services and is recognized by real estate professionals for its reputation of excellence and proven results. Sterling Luxury Homes and Sterling Home Styling are divisions of Sterling Luxury Group. Dubai property investors interested in contracting their services may contact a representative at +1.888.689.1860.

About Sterling Home Styling

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in Miami, New York, Los Angeles, San Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Contact:

Theresa Laurenti, Business Development Manager
info@sterlinghomestyling.com

USA: +1.888.868.8329

Dubai: +971 04 313 2467

sterlinghomestyling.com

Are you a Landlord or Real Estate Developer Having Trouble Renting New York Apartments? Home Style it to Rent it!

According to the New York Times, three-quarters of all homes in Manhattan are rental properties and the median income in New York to rent affordable property is $40,000.

Therefore perhaps the New Yorker real estate market should learn something from the booming property market in Dubai and offer furnished apartments to these individuals as a way for landlords to seal the rental deal in New York. With rentals in New York being slashed all winter long, preserve the rental value of your property by offering it to be interior decorated and styled upon move in.

Let’s do the math here. Furnishing a studio or one bedroom would be a $5000 or less investment if you purchased modern, contemporary furniture with wide buyer appeal in New York. A kitchen and bathroom renovation would cost more than that.

According to Coldwell Banker in a February 14^thNew York Times article entitled Rent Check, Manhattan Rents Down, Incentives Are Up, “Take a typical one-bedroom walk-up, for example. In September, it rented for an average of $2,512 a month, the firm’s data show, but in October it fell to $2,326, or more than 7 percent. In November there was a further decline of nearly 2 percent, to $2,282, and in December yet another 2 percent slide, to $2,238. Last month, average rents slipped again, according to other firms’ data.” The price differential is $300 and over 12 months equals $3600, which if you purchased $3600 worth of furniture, that does not have to be just Ikea, you could preserve the rental rate of $2500 for the unit and perhaps even rent out the unit for $2600 – $2750 as a furnished apartment to visitors who come to Manhattan during the winter months looking for better deals at prime location apartments than staying at hotels. Or landlords could rent the furnished apartment to an entry level professional moving to New York who would need to buy new furniture for the apartment anyway.

Let’s face it; students just out of college need new furniture for their apartments. Or professionals going into there thirties would like to upgrade their post college lifestyle of living. Of the millennials that live on their own and have a decent paying job, purchasing $3600 worth of furniture is an investment they would have to make anyway. Paying $300 more a month just to have a New York apartment that is already furnished with contemporary furniture and wide renter appeal would be so much easier. Copy and paste their college life into their new affordable interior styled New York apartment and they will pay the premium, which isn’t really a premium according to rental prices just 6 months prior.

Therefore home staging, home styling, and interior styling is the way for New York property developers and landlords to go to rent out affordable housing in Manhattan when rents are down and incentives are up. Hire a home stager and interior re-designer today to mitigate your short-term incentives and turn them into long-term gains.

About Sterling Home Styling

Why is it Important to Home Stage a Multi- Million Dollar Property

Vacant / Non Staged Homes Sit on the Market Longer

Home staging a multi-million dollar property is vital to closing a sale. A first impression is everything when it comes to selling anything and is especially important when selling a home for millions of dollars. A multi-million dollar home can be difficult to sell even in a great seller’s market however in a buyer’s market it is essential for a home owner or realtor to pull out all the stops. In order to gain an edge in today’s volatile real estate market a home must be priced accurately, and look better inside and out than the competition. A proven method to expedite the property sales process is known as “ home staging.” Home staging is even more important during economic twist and turns. Staging a home to perfection and selling the home at or above the asking price is a must. A multi-million dollar home sitting on the market costs the owner and the realtor time and money.

Three Important Facts About Home Staging

1. Staged homes sell 78% faster than un-staged homes. Studies show staged homes typically sell faster and for more money than empty homes. Hire a great home staging company like Sterling Home Styling that knows how to turn that multi-million dollar property into a home that sells fast and for top dollar. 94% of staged homes sold on average in one month or less and spent 80% less time on the market than those that were not staged.

2. Home staging is a smart investment and a cost-effective marketing tool for the realtor. It can be a deal-maker and sell a property for the best price in the shortest amount of time.

3. Home staging is very effective, it emphasizes a property’s strengths and minimizes the negatives. It allows the home to be presented at it’s maximum potential. Staging a home tells the buyer the home is well-cared for and creates a positive first impression. It attracts the attention and appreciation of prospective buyers, and encourages them to consider how the property meets their requirements.

Home staging is necessary to help the future buyer see the beauty and the full potential of a home and goes beyond simply making sure that the home is sparkling clean. Home staging can be the difference between dreary and spectacular, or boring and exciting. A home stager’s job is to highlight the home’s best features, minimize negatives and make the house look and feel like a home. A well-staged home allows potential buyers to feel connected to the home, to visualize themselves living in the home and evoke the feelings of wanting to buy the home. In the case of million-dollar or more homes there are limited buyers – this can equate to tens of thousands of saved dollars in carrying costs. Staging rules apply for any home; however the main difference when preparing a luxury home for sale is that it is necessary to present and sell the “wow factor” of the home. A good home stager knows when to add new accessories or furniture to highlight the space, then play up or down certain features for successful showings. REAL ESTATE DEVELOPER + HOME STAGER = SOLD PROPERTIES!

About Sterling Home Styling

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