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2-Day Real Estate Home Staging to Sell Training Course for San Francisco Realtors – July 14 – 15, 2014 | Conducted By Sterling Home Styling

As a San Francisco Realtor are you having a difficult time finding an available San Francisco Home Stager during this property boom? If you’ve answered yes and you’re wondering how to find a home stager, consider a course specifically designed for Realtors or Realtor assistants in Real Estate Home Staging as your most effective marketing tool in a hot property market.

As you probably know, home staging to sell is an integral part of marketing a property. Not only does it increase a property’s value, it can also elicit the prospective buyer’s connection to the property. This in turn can result in a bidding war, enabling the property to sell for above asking.

With rapid property sale cycles in San Francisco, rather than waiting to hire the dearth of available home stagers, marketing savvy Realtors are deciding to learn how to stage a property themselves through the Sterling Home Styling’s 2-Day “Stage a Property to Sell” Realtor Course.

Our 2-Day “Stage a Property to Sell” Realtor Course will teach you the secrets of how to transform an outdated or poorly decorated property into an attractive home with instant buyer appeal through the following methodology:

Learn how to conduct an initial consultation and comprehensive evaluation with your prospective buyer in mind
Learn the theory behind executing a room-by-room property assessment and consultation to prepare your client’s home for wide buyer appeal
Learn how to assess the property’s layout, color scheme, interior décor and lighting as well as storage
Know when to suggest kitchen and bathroom updates to increase property value.
Learn how to identify the properties best features and stage the space to sell.
We’ll provide you with a training manual to make the process quick, efficient, and simple.
Using the consultation process taught during the first day, we will assess your property listings during the second day, conduct role play consultations amongst your peers while honing your delivery skills when making suggestions to clients.
We will also pay special attention to color palette selection, furniture arrangement, window treatments, lighting, specialty flooring, artwork and décor selection and placement.

The benefits of the Sterling Home Styling’s Staging a Property to Sell Course are the following for a Realtor in a competitive marketplace:

Diversify your abilities and skill sets as a Realtor – giving you that added competitive edge
Bring more added value to your clients through property enhancement and turn the house into a show home
Increase your chances to sell the property at or above market value
Gain more client referrals
Benefit your bottom line

Upon successful completion of the program, you will receive a certificate as a Certified Home Staging Realtor.

COURSE REQUIREMENTS:

Realtors attending the Sterling Home Styling 2-Day Home Staging Training Course are required to have current listings they want to stage. Your properties will be assessed as part of the interactive exercises during training for practical application.

COURSE DATE, FEES, AND REGISTRATION:

San Francisco: Monday & Tuesday, July 14 – 15, 2014

Hours: 10am – 5pm

Lunch on your own: 12:30 – 1:00pm

Registration closes: Friday, June 13, 2014

Course Fees: $1000

Late registration fee: $150

Upon receipt of your registration form, we will email you a Welcome Package outlining the logistics of the training program, a detailed agenda, and more. These pictures are used as illustrative examples of a current listing in San Francisco that is staged to sell.

About Sterling Home Styling

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in Miami, New York, Los Angeles, San Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Contact:

Theresa Laurenti, Business Development Manager

info@sterlinghomestyling.com

USA: +1.888.868.8329

sterlinghomestyling.com

2-Day Home Staging to Sell Training Course for Realtors in Dubai – Conducted By Sterling Home Styling

With Dubai’s booming property market wouldn’t you prefer to sell or rent a condo or home at its maximum purchase price or for above asking? If yes, consider a course specifically designed for Realtors or real estate assistants in Real Estate Home Staging as your most effective marketing tool in a hot property market.

Residential home staging to sell is an integral part of marketing a property and selling it for above market value. Not only does it differentiate the home, it sets the mood for the prospective buyer to emotionally connect with the property, which could ultimately increase the number of offers as well as drive the value of the property to above asking.

As time is of the essence during a property boom, rather than hiring a Dubai real estate home stager, savvy Realtors are learning how to stage residential property themselves through the Sterling Home Styling’s 2-Day “Stage a Property to Sell” Realtor Course in Dubai. With so many existing and newly developed luxury hotel apartments in Dubai, creating that luxury real estate feel without the luxury real estate price will increase your client’s property value and make your property more appealing to expats.

Our 2-Day Stage a Property to Sell Realtor Training Workshop in Dubai will teach you the secrets to transforming a vacant or outdated property into an attractive home with instant buyer appeal, effectively selling your listings at or above market value through our intensive and proven methodology.

Day 1: Assess and Address

Learn how to conduct an initial consultation and comprehensive evaluation.
Learn the theory behind executing a room-by-room property assessment.
Learn how to conduct a consultation to prepare your client’s home for wide buyer appeal.
Learn how to assess the property’s layout, color scheme, interior décor, storage and lighting.
Learn when to suggest kitchen and bathroom updates to increase the home’s value.
Learn how to identify the property’s best features – staging the room to create that WOW factor.
Training manuals provided for a quick, efficient, and simple process.
Assess a couple of the realtor’s property listings
Conduct role-play consultations amongst your peers while honing your delivery skills when making suggestions to clients.
Pay special attention to color palette selection, furniture arrangement, window treatments, lighting, specialty flooring, artwork and décor selection and placement.

Day 2: Practice Makes Perfect

Using the Realtor’s current property listings, we will conduct several hands-on consultations with some of your clients based on the principles covered the previous day.
Through practicing several group consultations, gain real world experience and learn how to avoid the most common residential home staging and interior redesign mistakes.

Upon successful completion of the program, you will receive a certificate as a Certified Home Staging Realtor.

HOME STAGING WORKSHOP BENEFITS:

In order to get top value for your clients — and top commissions for yourself — top Realtors in Dubai need to have a working knowledge of the home staging process. With help from Sterling Home Styling’s 2-Day Realtor Home Staging Training you can improve your business and increase your profits. Studies show that home staging gets results. Let us show you how it works and how you can utilize our proven methods to assist your clients with confidence as a property enhancement expert who can turn a house into a show home by staging the home to sell.

HOME STAGING WORKSHOP REQUIREMENTS:

TRAINING INVESTMENT AND REGISTRATION:

The Dubai 2-Day Stage a Property to Sell Realtor Training Workshop from November 18 – 19, 2015 is an investment of US$1000.00 (approximately 3670 AED) with a schedule of 10am to 5pm for both days. Course materials are provided and include the Sterling Home Styling Home Staging for Realtors workbook on how to complete a room-by-room consultation, which you can continue to use with future clients. Registration closes November 1, 2015.

Upon receipt of your registration form, we will email you a Welcome Package outlining the logistics of the training program, a detailed agenda, and more. Your investment does not include lunch. Water, coffee and tea will be served during training.

About Sterling Home Styling

Contact:

Theresa Laurenti, Business Development Manager

info@sterlinghomestyling.com

ph: +1.888.868.8329

sterlinghomestyling.com

5 Reasons Why Realtors Should Hire Real Estate Home Stagers in Miami and Dubai

Regardless if the real estate market is up or down in Miami or Dubai, when selling a home, there are two factors that must be implemented to ensure a quick sale: 1. Price it right and 2. Instill the WOW factor. Real Estate Home Staging provides Realtors with solutions in selling homes at the very best price in the least amount of time. Real Estate Home Staging uses marketing strategies along with interior redesign conceptualization techniques in order to produce that WOW factor. Realtors want potential buyers to walk in and view a property as their home. The buyers can envision raising a family, living, entertaining and growing old there, and are willing to pay top value for it.

As a Realtor how many times have you seen a property that is visually unappealing, has too much furniture, has cracks in the walls that need fixing, needs cleaning or painting, has dreary lighting or is so bright you need sunglasses? The lawn hasn’t been mowed in months and the flowerbeds are filled with last year’s debris. Clutter is everywhere; there is no warmth; and maybe it even smells odd. How often have you spent endless hours trying to get the property in some semblance of order just to sell it at a rock bottom price? How much time and money has this type of property cost your bottom line?

Buyers and real estate investors are turned off by a property that looks this way. Potential buyers certainly won’t pay top dollar for it, or even bother to put in a bid at all. If you ask a real estate investor what they remember about the property a day after they view it, they may remember the multitude of colors, the cramped space with too much furniture, and personal items were everywhere, or perhaps they won’t remember it at all.

Here are five excellent reasons why Realtors should hire the services of a Real Estate Home Stager or why they should take a home staging course designed for Realtors – all of them ultimately increasing your bottom line. Real estate home staging:

Increases the Value of the Home: A well staged home has proven to sell for asking price or higher.
Increases Curb Appeal: A stager uses their skill and expertise to position the home to look and feel its best inside and out.
Increases the Turnaround Time of the Sale of the Home: According to studies a staged home sells 78% faster than a non-staged home.
Increases the Return on Investment: A Realtor will make more money from the property sale and recovers the cost of real estate home staging and more!
Decreases the Time a Realtor Spends Marketing the Home: A real estate home stager revitalizes the interior of a home, ensuring it is easy to maintain, enabling the realtor to focus on the negotiations of the sale.

Contracting a real estate home stager is a great investment and Sterling Home Styling can help any relator with all their home staging needs in Miami, New York, L.A. and Dubai.

About Sterling Home Styling

Contact:

Theresa Laurenti, Business Development Manager

info@sterlinghomestyling.com

USA: +1.888.868.8329

Dubai: +971 04 313 2467

sterlinghomestyling.com

With the Growing Real Estate Expansion of Downtown Dubai, Many Foreign Investors are Seeking the Help of Sterling Luxury Group’s Sterling Home Styling for Interior Styling and Redesign Services

Dubai, UAE (February 26, 2014) – Recently named number one in CNNMoney’s list of the “10 hottest housing markets” Dubai’s real estate sector has seen a revival with The Dubai Land Department reporting an increase of AED82 billion for transactions in 2013, with a total value of AED236 billion for the year. The Dubai rental market has increased between 50 and 60 percent and home prices are expected to grow by 10 to 15 percent this year, positioning Dubai’s real estate market to continue being the world’s top performer.

From first time buyers to seasoned investors, many international prospective buyers are looking for ways to expand their portfolio into the Dubai property sector and are turning to the interior styling and redesign services of Sterling Luxury Group’s Sterling Home Styling, especially for assistance in locating and acquiring properties and home staging vacant properties for faster resell and maximum return on their investment.

Sterling Luxury Group and Sterling Home Styling partner together to offer investors a strong opportunity to double their investment capitals with total investment property solutions built on a relationship of trust and a foundation of success.

Owners of luxury rental villas and condominiums are enjoying higher occupancy levels and increased rental rates after hiring Sterling Home Styling to redesigning their home’s image to reflect the luxury lifestyle of Dubai and investors earn higher profits by gaining maximum appeal and attracting a broader range of potential buyers with a home staging makeover from Sterling Home Styling’s expert consultants.

Dubai continues to be a popular tourism destination and with the purchase of property open to buyers from anywhere in the world – continues to be a sound investment in the real estate market. For Dubai investors wishing to fast track their growth potential, Sterling Home Styling remains the top choice for home staging, interior redesign and interior styling services and is recognized by real estate professionals for its reputation of excellence and proven results. Sterling Luxury Homes and Sterling Home Styling are divisions of Sterling Luxury Group. Dubai property investors interested in contracting their services may contact a representative at +1.888.689.1860.

About Sterling Home Styling

Contact:

Theresa Laurenti, Business Development Manager
info@sterlinghomestyling.com

USA: +1.888.868.8329

Dubai: +971 04 313 2467

sterlinghomestyling.com

Are you a Landlord or Real Estate Developer Having Trouble Renting New York Apartments? Home Style it to Rent it!

According to the New York Times, three-quarters of all homes in Manhattan are rental properties and the median income in New York to rent affordable property is $40,000.

Therefore perhaps the New Yorker real estate market should learn something from the booming property market in Dubai and offer furnished apartments to these individuals as a way for landlords to seal the rental deal in New York. With rentals in New York being slashed all winter long, preserve the rental value of your property by offering it to be interior decorated and styled upon move in.

Let’s do the math here. Furnishing a studio or one bedroom would be a $5000 or less investment if you purchased modern, contemporary furniture with wide buyer appeal in New York. A kitchen and bathroom renovation would cost more than that.

According to Coldwell Banker in a February 14^thNew York Times article entitled Rent Check, Manhattan Rents Down, Incentives Are Up, “Take a typical one-bedroom walk-up, for example. In September, it rented for an average of $2,512 a month, the firm’s data show, but in October it fell to $2,326, or more than 7 percent. In November there was a further decline of nearly 2 percent, to $2,282, and in December yet another 2 percent slide, to $2,238. Last month, average rents slipped again, according to other firms’ data.” The price differential is $300 and over 12 months equals $3600, which if you purchased $3600 worth of furniture, that does not have to be just Ikea, you could preserve the rental rate of $2500 for the unit and perhaps even rent out the unit for $2600 – $2750 as a furnished apartment to visitors who come to Manhattan during the winter months looking for better deals at prime location apartments than staying at hotels. Or landlords could rent the furnished apartment to an entry level professional moving to New York who would need to buy new furniture for the apartment anyway.

Let’s face it; students just out of college need new furniture for their apartments. Or professionals going into there thirties would like to upgrade their post college lifestyle of living. Of the millennials that live on their own and have a decent paying job, purchasing $3600 worth of furniture is an investment they would have to make anyway. Paying $300 more a month just to have a New York apartment that is already furnished with contemporary furniture and wide renter appeal would be so much easier. Copy and paste their college life into their new affordable interior styled New York apartment and they will pay the premium, which isn’t really a premium according to rental prices just 6 months prior.

Therefore home staging, home styling, and interior styling is the way for New York property developers and landlords to go to rent out affordable housing in Manhattan when rents are down and incentives are up. Hire a home stager and interior re-designer today to mitigate your short-term incentives and turn them into long-term gains.

About Sterling Home Styling

Why is it Important to Home Stage a Multi- Million Dollar Property

Vacant / Non Staged Homes Sit on the Market Longer

Home staging a multi-million dollar property is vital to closing a sale. A first impression is everything when it comes to selling anything and is especially important when selling a home for millions of dollars. A multi-million dollar home can be difficult to sell even in a great seller’s market however in a buyer’s market it is essential for a home owner or realtor to pull out all the stops. In order to gain an edge in today’s volatile real estate market a home must be priced accurately, and look better inside and out than the competition. A proven method to expedite the property sales process is known as “ home staging.” Home staging is even more important during economic twist and turns. Staging a home to perfection and selling the home at or above the asking price is a must. A multi-million dollar home sitting on the market costs the owner and the realtor time and money.

Three Important Facts About Home Staging

1. Staged homes sell 78% faster than un-staged homes. Studies show staged homes typically sell faster and for more money than empty homes. Hire a great home staging company like Sterling Home Styling that knows how to turn that multi-million dollar property into a home that sells fast and for top dollar. 94% of staged homes sold on average in one month or less and spent 80% less time on the market than those that were not staged.

2. Home staging is a smart investment and a cost-effective marketing tool for the realtor. It can be a deal-maker and sell a property for the best price in the shortest amount of time.

3. Home staging is very effective, it emphasizes a property’s strengths and minimizes the negatives. It allows the home to be presented at it’s maximum potential. Staging a home tells the buyer the home is well-cared for and creates a positive first impression. It attracts the attention and appreciation of prospective buyers, and encourages them to consider how the property meets their requirements.

Home staging is necessary to help the future buyer see the beauty and the full potential of a home and goes beyond simply making sure that the home is sparkling clean. Home staging can be the difference between dreary and spectacular, or boring and exciting. A home stager’s job is to highlight the home’s best features, minimize negatives and make the house look and feel like a home. A well-staged home allows potential buyers to feel connected to the home, to visualize themselves living in the home and evoke the feelings of wanting to buy the home. In the case of million-dollar or more homes there are limited buyers – this can equate to tens of thousands of saved dollars in carrying costs. Staging rules apply for any home; however the main difference when preparing a luxury home for sale is that it is necessary to present and sell the “wow factor” of the home. A good home stager knows when to add new accessories or furniture to highlight the space, then play up or down certain features for successful showings. REAL ESTATE DEVELOPER + HOME STAGER = SOLD PROPERTIES!

About Sterling Home Styling

What does your closet look like right now? Do you have trouble finding clothes you want to wear? Does selecting outfits only frustrate you? Envision an uncluttered closet with all of your items neatly stored and outfits you can put together in seconds. You can have the closet you are imagining. Don’t underestimate the importance of closet organization. With a little effort, you can whip that wardrobe into shape and start saving time and money, and begin shopping your closet for stylish looks you never even knew you had! Are you ready to organize your wardrobe now? We’ll help you get started with some basic steps and tips on how to transform it into a working closet that will maximize your space and make the most of your wardrobe, with everything you need to put together an outfit right at your fingertips.

Step #1: Audit and Edit Your Wardrobe

Go through each item in your closet and decide if it stays or if it goes. Inventory everything you have including shoes, handbags and accessories and make a list of them.

Wardrobe Editing Tips

• As you go through your closet, evaluate each piece on size, fit, and style. Have you worn it in the last year? Ask yourself if you really need it. All good wardrobe clarifications begin with a purge. Don’t be afraid to toss it out or donate it.

• Open up additional closet space by storing seasonal and infrequently used items elsewhere.

• Your wardrobe is for clothing and accessories. Do not use your closet to store mementos and keepsakes.

Step #2: Start Organizing

Once you have edited your wardrobe, it is time to return your clothing to your closet an organized fashion. Begin by grouping all of your garments by color, then season, and next, by item (blouses, dresses, blazers, pants). Then organize your shoes and accessories in the same way. Next,

Organizing Tips

• Hanging rods installed at three different levels uses space more efficiently and allows you organize your clothing by length, from long dresses and coats to short skirts.

• Organizing your items by color lets you assess whether or not you have too much of one color. Too much black? Maybe it’s time to add a little color to your wardrobe.

• Store everything as visibly as possible. If you can’t see it, you are less likely to wear it.

Step #3: Enjoy Your New Closet!

Now that you know what you have to work with and it’s properly organized, you can begin to shop your new closet and put outfits together with your existing clothes as well as make a list of what you need to fill in any gaps in your wardrobe. Have fun, get creative and be your own stylist!

De-cluttering your wardrobe can be an overwhelming process. It may take some time, but an organized closet can make a world of difference, giving you more pride in your appearance and even increasing the value of your home. If you would like to know more about the possibilities of your wardrobe or want help sorting through the closet chaos, contact Sterling Home Styling about our Wardrobe and Closet Design Consultant services in Miami and LA. Let us help you explore customized options for your closet space.

How to Choose the Right Colors for your Home

Color consultation is an essential part of the Sterling Home Styling design process. Color can either make or break a design. The right color scheme will help pull all the elements together in a space. That is why learning how to choose the perfect color palette for yourself is so important. Choosing what color schemes are right for you depends on your personal style goals as much as the layout and use of a room, as well as the lighting to take full advantage of each room’s potential.

Color can affect our mood – blue can be soothing, red can be energizing – and make spaces feel more intimate or make smaller areas of your home seem more spacious. It is also important to consider the overall flow and look of your home, using colors that complement instead of compete with each other. At Sterling Home Styling, your goals, budget, preferred color scheme, and preferred interior décor style are all considered in the planning of your environment.

Client involvement in the process is very important to us. Sterling Home Styling begins each project with an assessment of your needs and a personal consultation to discuss your goals, likes and dislikes, and priorities. We will help you discover your color inspiration and provide a plan for using color theory throughout your home in a natural and balanced way to improve the overall ambiance of your home. From flooring options to furniture and lighting, your choice of colors and color combinations have the ability to make an impact on your home’s look and the feelings you want each room to evoke. A few simple touches of color can add visual interest and atmosphere to an environment.

About Sterling Home Styling

Feng Shui Home Styling Miami, New York, L.A., Dubai

When staging and styling your home, it is important not to overlook any possible way to generate immediate interest from potential buyers. Sterling Home Styling offers Feng Shui consultation services to clients in Miami, New York, L.A. and Dubai that are interested in going beyond the basics of home staging to explore the ancient Chinese art of Feng Shui and the concept that the environment of our home affects the environment of our mind.

In recent years, Feng Shui has become increasingly popular in interior design and home staging. It is based on three basic principles – that everything is alive, connected, and always changing – and revolves much around the five elements of Wood, Fire, Earth, Metal and Water. It is also heavily influenced by positive and negative energy flows.

You may or may not believe in the tenets of Feng Shui, but you never know what small change will make a difference to a prospective buyer or what sort of things they are looking for in a property. That is why Sterling Home Styling strongly suggests a Feng Shui consultation as part of a comprehensive approach to your home styling and staging needs on a room by room basis or for your entire property.

Through Feng Shui Home Styling, we will establish the following to harmonize your home and change the energy of your property to attract more buyers:

• Identify areas of blocked energy throughout your home and advise you on how to use Feng Shui techniques to enhance and improve the energy flow of your home or perform the services for you.

• Identify how to strategically place the five elements of Feng Shui in your home to balance and strengthen the flow of positive energy throughout the environment.

• Strategically use lighting, plants, and color to maximize movement, set the tone and intention of the environment, and welcome guests.

• Create a harmonious and nourishing space that promote calmness and well-being.

Discover the power of Feng Shui and see what the buzz is all about. Contact Sterling Home Styling to schedule your Feng Shui Interior Décor Home Styling consultation and bring the energy of fresh air, warmth and light into your home.

Sterling Home Styling Dubai: +971 04 313 2467

Wardrobe Consultant and Interior Closet Design Services

Do you struggle each morning with deciding what to wear? Are you stuck in a pattern of boredom, choosing the same tired outfits day after day? If so, then it’s time for you to get out of your fashion doldrums and apply a fresh eye to your wardrobe with the services of Sterling Home Styling.

Our Wardrobe Consultant and Interior Closet Design services are available in Miami and LA to provide a personal closet analysis and wardrobe audit that will allow your distinctive style to shine through. We will develop strategies to assist you in dressing with intention and creating a visual impression that speaks to who you are both personally and professionally.

Our process includes getting to know your preferred style and goals so that we understand how to help you create the look you want. Our wardrobe and closet design consultation will include:

Interview session to analyze the overall space and determine your personal needs and goals based on various elements of your lifestyle including shopping and dressing routines. Personal solutions vary from straightforward reorganizations to complete closet redesigns.
Comprehensive wardrobe audit including color analysis and closet review to evaluate and categorize your entire collection of clothing, shoes and accessories based on cut, color and design to provide a thorough understanding of your inventory.
Wardrobe de-cluttering and clarification to determine what is and isn’t working for you based on your personal taste and lifestyle. This simple but powerful change is an important first step in your wardrobe makeover.
Analyze your existing closet lighting, storage and layout to create a beautiful, organized and streamlined sanctuary that will have you looking at your closet in a new light. We take a holistic approach to space planning aesthetics to provide you with a closet uniquely designed around your wardrobe and accessories that is easily managed and adaptable to changing needs.
Developing strategies to assist you with filling existing wardrobe gaps and identifying core pieces to help you project an image that reflects your personal style.
Showing you how to “shop your closet” to create looks blending new and existing pieces to consistently reflect your style and image. We well help you understand the basics of function, fit, style and color to coordinate your clothing and accessories to cultivate your own personal style.

Feel more confident and stylish, and discover hidden treasures in your own closet with our Wardrobe Consultant and Interior Closet Design services. Allow Sterling Home Styling to make sure that you are getting the most from your closet with invaluable strategies for updating your wardrobe to make a statement about yourself and the image you want to project. Contact us today to schedule a Wardrobe Consultant and Interior Closet Design consultation and turn your wardrobe into a powerful tool with a closet that is both beautiful and functional for you and your lifestyle!

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