Monthly Archives: June 2014

New York Realtor Home Stage a Property to Sell Training Course | Sterling Home Styling

How many properties have you seen that look less than showcase ready? Issues such as a poorly maintained home, outdated or worn out furnishings, or walls that could use a fresh coat of paint are common reasons for buyers to lose interest in a property.  As a New York Realtor, you probably already know that staged properties sell more quickly and usually receive higher offers from prospective buyers and may already utilize the services of a real estate home stager to meet your staging needs.

However, many realtors are now deciding to add real estate home staging to their portfolio of client services instead of outsourcing their property staging needs to a home staging consultant. Therefore Sterling Home Styling’s 2-Day New York Realtor Home Stage a Property to Sell Training Course teaches real estate professionals how to gain a competitive edge in the marketplace using home staging to enhance and improve their listing’s buyer appeal.

Our real estate property staging training course teaches Realtors how to use home staging to sell their listings faster and at a higher rate of equity. You will learn the secrets behind transforming lackluster properties into stunning showplaces that appeals to a wide audience and provides your clients with a greater return on their investment.

Sterling Home Styling’s New York Realtor Home Staging Training Course will teach you the following:

Day 1:

10am to 1pm — Discussion of the theories involved in performing a home consultation.

  • Understand and learn how to approach and conduct an initial consultation.
  • Master the strategies and techniques involved in a comprehensive evaluation and assessment of your client’s needs and goals with a focus on layout, color, décor and lighting.
  • Learn the art of featuring a property’s strengths by employing fundamental elements and principles of design such as space planning, scale and proportion, and color theory to achieve maximum results in minimum time.
  • Become an expert in the latest interior décor and design trends.
  • Recognize when investments in kitchen and bathroom updates are necessary to entice buyers.

 

2pm to 5pm  — On-site group consultation of two condominiums.

  • Utilizing your new home staging skill set, this real world consultation process will allow you to assess two properties in the afternoon and provide your professional recommendations for enhancements and layout including selection and placement of furniture; furnishings; evaluation of flooring, window and wall treatments; lighting; and artwork as well as learning how to organize and accessorize according to color schemes.

 

Day 2: 10am to 5pm  —  Group client consultations.

  • Sharpen your home staging skills and strategies by implementing group consultations with your own clients for five different properties.
  • Identify the most common mistakes made by home staging professionals and learn how to avoid them.

 

The Sterling Home Styling Home Staging for Realtors workbook is included in the course materials and provides a comprehensive plan for completing a room-by-room consultation. It can also serve as a valuable resource for future client consultations.

Sterling Home Styling’s home staging training is an intensive course that combines detailed knowledge with proven methods and practical experience under the tutelage and direction of our home staging experts.

 

The Benefits of Sterling Home Styling’s New York Realtor Home Staging Training are the following:

  • Broaden and develop your skill sets as a Realtor
  • Increase your competitive edge
  • Boost your bottom line and adding value to your client’s property with home staging enhancements
  • Sell your listings at or above market value and increase your client’s ROI
  • Increase your client referrals

 

Upon successful completion of our 2-Day Realtor Home Staging Training Course, you will receive a certificate as a Certified Home Staging Realtor.

 

COURSE REQUIREMENTS:

It is required that Realtors attending the Sterling Home Styling 2-Day New York Realtor Home Staging Training Course have current listings they would like to stage. Those property listings will then be assessed during the interactive exercise portion of training for practical, real world application.

 

COURSE DATES, FEES, AND REGISTRATION:

Midtown New York: Wednesday and Thursday, July 22 and 23, 2015

Hours: 10am – 5pm

Lunch on your own: 1pm – 2pm

Registration closes: July 15, 2015

Fees: $1000

Late registration fee: $150

 

To register and make your investment today, please press submit.

2-Day Real Estate Home Staging to Sell Training Course for New York Realtors – July 22 – 23, 2015 US$1000.00
Our fees will appear as a charge on your credit card statement from Global Image Group, Inc. and are non-refundable.

 

Upon receipt of your registration form, we will email you a Welcome Package outlining the logistics of the training program, a detailed agenda, and more.

 

About Sterling Home Styling

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos AngelesSan Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

 

Contact:

Theresa Laurenti, Business Development Manager

info@sterlinghomestyling.com

USA: +1.888.868.8329

sterlinghomestyling.com

Real Estate Investors Top 5 Secrets to Making Prosperous Investments in Miami and Dubai

Keep_Calm_Invest_In_Real_EstateReal estate investing has been around for centuries, but the factors shaping today’s real estate investing market and the strategies that work to succeed as an investor are markedly different than they were even just 5 or 10 years ago. However, some advice is timeless and can help you prosper as a real estate investor no matter what shape the market is in.

 

#1 – Invest in undervalued rental property on the fringes of desirable neighborhoods. Rental properties located in lower to middle income areas on the edge of more desirable neighborhoods typically sell for half the cost — or less! — of similar properties in bordering areas, but rent for about the same price. Your property has the potential of delivering a return of twice or more than the initial investment especially in hot real estate markets like Dubai and Miami.  Home Staging a rental property will also increase it’s value particularly in markets like Miami which do not have 5-star hotel serviced apartments unlike the Dubai market.

 

#2 – Don’t speculate. Invest in properties with proven cash flow. With speculative investing, you are left hoping and waiting for the property to increase in value. Investing in Emaar properties in Dubai have an excellent return on investment. And sometimes, this just never happens. Investing in middle to lower homes allows you to greatly increase your chance of having guaranteed profits because as the economy improves, lower class families move up to better homes and during economic downturns, middle class families move to lower cost properties.  Miami’s Downtown area which historically borders low income housing has seen property values dramatically increase over the last two years.  Moreover with new property developments being developed in the downtown area, price per square footage is very close to the coveted Brickell area with older units, making downtown a highly sought after area for investors to invest.

 

#3 – Increase the security deposit and decrease your risk. Two of the most costly problems for rental property investors are unpaid rent and risk of property damage. Raising your security deposit will help protect your profits and it will also help you attract more qualified renters.

 

#4 – Rethink your tenant pool. Most rental owners shy away from renting to families with children and pets because they are afraid of the wear and tear on their property in the US. But this is a mistake you should avoid. Families tend to be more responsible and take better care of the house, plus they already expect to pay higher security deposits and are actually the most likely group to become long term tenants because they have trouble finding other landlords willing to rent to them.  Or if they are expats in Dubai, you know their packages will cover the expense of their rent and it’s harder for families to leave the country than it is for a single person to abandon everything in Dubai and go back to their native country.

 

#5 – Communication is key. Negotiation skills are essential in real estate investing but instead of focusing on getting only what you want, work towards win-win solutions that let others know you have taken the time to understand their needs as well. Listen carefully and determine what is most important to the person you are communicating with. With practice, you’ll learn how to develop win-win deals that provide solutions to other people’s problems and lead to your own personal financial gain.

 

About Sterling Home Styling

Sterling Home Styling combines image consulting with home staging, interior redesign and interior styling services to provide ‘sterling home styling’ services for residential spaces and new or vacant luxury condominiums, homes or real estate developments in MiamiNew YorkLos AngelesSan Francisco, and Dubai. The company offers a broad range of services enabling its clients to realize the true selling potential of their home, improve its marketability, and realize a maximum return on investment.

Contact:

Theresa Laurenti, Business Development Manager

info@sterlinghomestyling.com

+1.888.868.8329

sterlinghomestyling.com